SaaSAI / TechnologySerbia / Ex-Yu region

Chatislav

AI chatbot platform for the Serbian and regional market — First AI chatbot brand awareness campaign in Serbia — built from scratch

Brand awareness campaign — launch phase

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About Chatislav

Chatislav is an AI chatbot platform built for the Serbian and Ex-Yu market — a region where AI adoption is still in its early stages and localised solutions are rare. As a new entrant in an emerging category, Chatislav's challenge wasn't budget — it was visibility and measurement. The campaign needed to build brand awareness in a market still learning what an AI chatbot can do for a business.

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10+ implemented

Custom tracking events

Built from scratch

Campaign framework

First AI chatbot brand awareness campaign in Serbia

Market

Measurement-ready launch platform

Infrastructure

Challenge

Launching a completely new AI brand in a market without established benchmarks required two things simultaneously: building brand awareness and establishing a measurement framework from scratch. There was no tracking in place, no data on how users engaged with an AI product, and a multi-channel approach without a coordinated strategy would have dispersed the budget without measurable impact.

Strategy

Before any advertising was launched, a complete GTM tracking framework was built to capture 10+ custom events specific to the AI product — from first chatbot interaction to key engagement signals further down the funnel. On top of this measurement foundation, a multi-channel paid advertising strategy focused on brand awareness was launched, combined with a media link strategy to build credibility for an AI brand entering a new regional market.

GTM strategy and tracking framework

Implemented 10+ custom events to track AI product-specific engagement signals — chatbot interactions, session depth, and key conversion funnel touchpoints. The GTM setup created a measurement infrastructure enabling data-driven campaign optimisation and clear visibility into user behaviour on the platform.

Multi-channel paid advertising launch

Google Ads brand awareness campaigns combined with complementary channels, tailored to a market where AI tools are still building category awareness. The strategy balanced reach and frequency to position Chatislav as a credible AI partner for businesses across the region.

Media link strategy

Strategic media content placement and link building targeting AI and tech publications in the region — to build brand credibility in a market where localised AI solutions are a novelty. Media presence amplified paid campaigns and laid the groundwork for long-term organic brand visibility.