Google Ads Kickstart — senior setup, you take it from there
You have someone in-house who will run the account — you just need it built right the first time. Kickstart delivers account architecture, written ad copy, and a verified tracking foundation, then hands it over with a 60-day plan. No monthly retainer required.
Google Ads Kickstart is a one-time project for teams that already have someone to own the account — an in-house marketer or the founder — and just need a senior-level foundation to build on. It's not a beginner package and it's not a monthly contract.
You get the architecture, the copy, and a verified tracking setup — the parts that are hardest to get right and most expensive to fix later. What you do with it after handover is up to you.
What Kickstart actually delivers
Four things that are easy to get wrong without senior oversight — and expensive to fix once campaigns are live.
Account architecture, not templates
Campaign and ad group structure built around how your business actually sells — not a generic template pulled from a tutorial.
Written keyword and negative strategy
Full keyword lists with match types, plus a negative keyword list to stop budget leaking on irrelevant searches from day one.
A tracking gate, not a guess
I don't launch anything until conversions are verified. If your tracking isn't ready, the launch waits — that's the point.
Handover built for a real handoff
A 60-minute session and a 60-day plan so whoever owns the account next knows exactly what to do and why.
About tracking — read this before you ask
Tracking implementation is not included in Kickstart — it's done by vetted vendors I work with, billed separately. What I guarantee: you get a precise specification of exactly what must be measured, and I don't launch campaigns until conversions are verified.
This is a senior gate, not a shortcut — campaigns built on broken tracking waste budget from day one.
What's Included
A single senior-built package — architecture, copy, tracking specification, and a clean handover.
Account & campaign architecture
- ✓Campaign and ad group structure tailored to your business model
- ✓Keyword research with match types
- ✓Negative keyword lists
- ✓Extensions setup (sitelinks, callouts, structured snippets)
Ad copy
- ✓Written Responsive Search Ads per ad group
- ✓Headline and description variations aligned to search intent
- ✓Feed review for eCommerce accounts (Shopping/PMax readiness)
Tracking specification & verification
- ✓Precise specification of what must be measured and how
- ✓Verification of conversions before anything goes live
- ✓Implementation itself is not included — see note below
Plan and handover
- ✓Strategy consultation before the build (included — otherwise $200/hr)
- ✓60-day action plan for the account owner
- ✓60-minute handover session (recorded)
- ✓Written documentation specific to your account
Is Kickstart Right for You?
Kickstart works for a specific profile. Check if you're a fit before booking a call.
Kickstart is a fit if
- ✓You have an in-house person (or you're the founder) who will run campaigns going forward
- ✓Planned ad budget of $2,000+/month
- ✓A functional website that can support conversion tracking
- ✓You want a senior setup once, not a monthly retainer
- ✓You can handle day-to-day optimization after handover
Kickstart is not for you if
- ✗You want someone else to run the account long-term (see Google Ads Management)
- ✗No one on your team has time to own campaigns after launch
- ✗You need tracking implementation done for you (see below — that's a separate step)
- ✗Ad budget under $2,000/month — start with a consultation instead
If you need someone to run the account long-term, check out Google Ads Management →
How Kickstart Works
From scoping call to handover — transparent process in 5 steps.
20-minute scoping call
We confirm fit — budget, in-house ownership, site readiness — and define the exact scope before any quote.
Research and architecture
Keyword research, competitor review, and account/campaign structure built for your specific business.
Ad copy and tracking spec
RSAs written per ad group, plus a written tracking specification covering exactly what needs to be measured.
Tracking verification gate
Your team (or your vendor) implements tracking. I verify it's firing correctly before campaigns launch — no exceptions.
Handover session
60-minute session walking through the account, the 60-day plan, and what to watch in the first weeks.
Pricing
Google Ads Kickstart
from $990
Final quote based on scope, after a 20-minute call.
Book a 20-minute scoping callWhat Happens After Handover?
Kickstart sets your team up to run the account. If your needs change later, here's what's available.
No time to run it after all?
Switch to monthly management where I handle all optimizations, reporting and scaling.
Google Ads Management →Have questions after handover?
Book a 1-on-1 consultation for specific questions, a review, or optimization help.
1-on-1 consultations →Growing and need to scale?
Let's talk about ongoing partnership — the architecture stays, we just upgrade the strategy.
Let's discuss partnership →Related glossary terms
Frequently Asked Questions About Kickstart
Who is Kickstart built for?▼
Why isn't tracking implementation included?▼
What ad budget do I need?▼
How is the final price determined?▼
What if I want ongoing management instead?▼
How long from kickoff to handover?▼
What if I already have campaigns running?▼
Is this a one-time fee?▼
Ready for a senior setup you can take from there?
Book a 20-minute call and let's confirm Kickstart is the right fit. No commitment.