10+ years · 3x UK Search Awards

Deep Audit + Action Plan — I'll find where your account is losing money

If you're spending more than $5,000 a month on Google Ads and can't tell where the budget disappears, this is for you — below that spend, a consultation session is usually the better start. You get read-only access to the account and a short call about goals, then I go through structure, search terms, tracking, and margins myself — not a tool that just spits out metrics. What comes back is a written, prioritized plan: what to kill, what to scale, and what actually moves profit. Across the accounts I manage, average ROAS runs at 3.7x for eCommerce — the audit applies the same lens to yours.

10+ years of experience3x UK Search Awards50+ brands across 6+ countries

Why owners ask for an independent audit

Not sure the account is actually working

Reports arrive, but they don't tell you what the metrics mean for profit or what needs to change.

Costs rising, results stagnating

CPC is climbing, ROAS is falling, and neither the cause nor the fix are clear. Campaigns run, but profit doesn't follow.

You need a second opinion

Planning a bigger budget or a switch in agencies, and want a check before you decide.

What you get

A complete report you can implement yourself or hand to your team:

  1. 1

    Prioritized recommendations - Quick Wins and Long-term, ranked by impact on profit, not alphabetically.

  2. 2

    Analysis of account structure, bidding strategies, conversion tracking and, for eCommerce, the Shopping/PMax feed.

  3. 3

    Screenshots of the actual issues and concrete action items - not generic advice you already know.

  4. 4

    A video walkthrough (optional) and a live call for questions.

Proof from the field

For one UK Shopping client, the audit uncovered structural issues in the feed and bidding logic. After the changes, POAS held at 1.78x across more than two years of work together, on six-figure revenue (GBP). I don't share the client's name or exact revenue publicly — NDA — but I apply the same approach to every account I analyze.

Pricing and how the process works

Deep Audit + Action Plan

  • UK£750
  • EU€750
  • AUS$1,200 AUD
  • US$1,500

For accounts spending upward of roughly $5,000 a month. Larger or multi-channel accounts get custom pricing on request. If we start management within 30 days, the audit fee is deducted in full from the first monthly fee. Price applies to the market your business bills from.

Schedule a Deep Audit
1

Access and kickoff call

Read-only access to Google Ads and GA4, plus a short call about goals and priorities.

2

In-depth analysis

I go through structure, search terms, bidding, tracking, and competition myself - not an automated tool that just spits out numbers.

3

Report and presentation

A written, prioritized plan, plus an optional video walkthrough and live Q&A call.

Questions people actually ask

Do you need access to my Google Ads account?▼
Yes, I need read-only access (Viewer role). I don't change anything in your account without your approval — the audit is purely analytical.
How much does the Deep Audit + Action Plan cost?▼
£750 (UK), €750 (EU), $1,200 AUD (Australia), or $1,500 (US) — for accounts spending upward of roughly $5,000/month. Larger or multi-channel accounts get custom pricing on request. It's a one-time fee. If we start management within 30 days, the audit fee is deducted in full from the first monthly fee.
What if I want you to take over management after the audit?▼
If we start management within 30 days, the audit fee is deducted in full from the first monthly fee. The audit gives me a complete picture of your account before taking over.
What's the difference between an audit from an agency and an independent consultant?▼
An agency audit often doubles as a sales pitch for their own management service. My audit is independent — I have no incentive to recommend unnecessary changes, and you can take the report to any agency or your in-house team.
Do you audit accounts with small ad budgets?▼
The audit pays off from roughly $5,000 in monthly spend upward. For smaller budgets, a consultation session is usually the better starting point — I'll tell you honestly which fits.
What if I just want a quick check before a full audit?▼
There's a free 15-minute video review for qualified accounts — a lighter, teaser-level look, not a full plan. Book the free video review →