Google Ads audit — discover where you're losing money
Not sure if your Google Ads campaigns are running optimally? Professional Google Ads audit shows where you're losing money, which opportunities you're missing, and what specifically needs to change. The analysis includes a strategic review that considers your business model, margins, and goals — not just technical metrics.
Google Ads audit is an in-depth analysis of your account that identifies problems, missed opportunities, and concrete actions to improve performance. Unlike automated tools that just output metrics, a professional audit considers your business model, industry, and goals.
With over a decade of experience managing Google Ads campaigns for brands across the UK, Germany, Croatia, and beyond, I help companies identify exactly where they're spending money without results — and how to fix it. The audit is ideal for those seeking a second opinion, preparing to scale, or looking for reasons behind poor performance.
Why you need an independent Google Ads audit
Most companies who come to me for an audit face similar campaign challenges.
Not sure if campaigns are performing well
Without deep Google Ads knowledge, it's hard to assess potential for better results and what to change.
Reports you don't understand
You're getting metrics, but lack clarity on what they mean for your business and profitability.
Costs rising, results stagnating
CPC is increasing, ROAS is declining, and the cause and solution aren't clear. Campaigns run but aren't profitable.
Need a second opinion
Planning a bigger investment and want validation before scaling budget or switching to a new agency.
What a Google Ads audit covers
Focus on key account areas that directly impact ROAS, CPA, and campaign profitability.
Account structure
Analysis of campaigns, ad groups, keywords, match types, and negative keywords. Identifying structural issues that increase CPC.
Ads and extensions
Review of ad copy, responsive search ads variations, ad extensions, and alignment with landing pages.
Bid strategies and budget
Alignment of bid strategies with goals, budget pacing, daily limits, and their impact on performance.
Conversion tracking
Verification of correct conversion tracking, duplicates, tracking gaps, and attribution model.
Audience and targeting
Remarketing lists, demographic targeting, geo targeting, targeting settings, and audience signals.
Shopping / Performance Max
Feed quality, asset groups, audience signals, product optimization, and bid strategies for eCommerce.
What you get after the audit
Complete report with prioritized recommendations and concrete action items you can implement immediately.
PDF or Google Doc report
- ✓Prioritized recommendations (Quick Wins vs Long-term)
- ✓Concrete action items with explanations
- ✓Executive summary with key findings
- ✓Screenshots of issues and examples
Video walkthrough (optional)
- ✓Recorded report walkthrough (15-20min)
- ✓Live Q&A call for questions and clarifications
- ✓Step-by-step implementation guidelines
How the audit process works
From access to final report — simple and transparent 3-step process.
Access and kickoff call
I get read-only access to Google Ads and GA4, plus a brief call about goals, priorities, and business context.
In-depth analysis (3-5 days)
Detailed account review, identifying problems and opportunities. Analysis includes structure, bidding, tracking, and competition.
Report and presentation
Complete PDF report with prioritized recommendations, plus optional video walkthrough or live Q&A call.
Google Ads audit pricing
Transparent pricing based on account complexity and monthly ad spend. The audit is a low-ticket entry point — strategically priced to open the door to collaboration.
Standard Google Ads Audit
~€200
For accounts up to ~€3,000 monthly spend. Complete review of structure, ads, bidding strategies, tracking, audiences, and Shopping/PMax campaigns. PDF report + video walkthrough.
- ✓Analysis of all relevant account areas
- ✓Prioritized recommendations (Quick Wins + Long-term)
- ✓PDF report with screenshots and action items
- ✓Video walkthrough (15-20min)
- ✓Delivery in 5-7 business days
Custom audit (on request)
Pricing on request
For large and complex accounts with ad spend over €3,000/month. Multi-channel audit (Google + Meta + Microsoft), deeper analysis, strategic recommendations for scaling. Premium reporting and live Q&A session.
- ✓Multi-channel analysis (Google, Meta, Microsoft)
- ✓Deeper competitive and market analysis
- ✓Strategic recommendations for scaling
- ✓Live presentation + Q&A session
- ✓Premium reporting with detailed charts
Bonus: The audit fee is deducted from the first month of management if you decide to work together within 30 days. The audit gives me a complete picture of your account before taking over, so I use it as a foundation for strategy.
Frequently asked questions about Google Ads audits
How long does a complete audit take?▼
Do you need access to my Google Ads account?▼
Can I implement the recommendations myself?▼
What if I want you to take over management after the audit?▼
I work with an agency - do they need to know about the audit?▼
What if I don't have active campaigns yet?▼
Find out exactly where you're losing money
Schedule a Google Ads audit and get a clear picture of campaign performance with concrete recommendations for improvement. No obligations.