Free
Free Google Ads tools
Tools I built because I use them myself, left here for you. They run in the browser and show you the result without an email. I only ask for one if you want a report in your inbox or a file to download.
Interactive check
PMax Check
Work through 38 Performance Max checkpoints and get a weighted score per group and overall, plus the order to fix things in, weighed by impact against effort.
15 to 20 minutes · progress saved · no email
Open→Download
GA4 Audience Framework
Twenty five GA4 audience lists across six layers, as markdown files you drop into Claude or ChatGPT so it builds them with you, plus a PDF.
email only
Open→Calculator
Budget calculator
Three numbers you already know, two you need: the click price you can afford and the budget your goal actually requires.
transparent formula · no email
Open→Download
Account audit checklist
A hundred and five checkpoints across a whole Google Ads account in a spreadsheet, with a how-to-check column, a red-flag column and a priority.
.xlsx · works in Sheets, Excel and LibreOffice
Open→