Google Ads training for your in-house team
Your team makes budget decisions in Google Ads every day. The training runs in your own account, so your team learns on your campaigns and your numbers, not on a tutorial example. It covers what to check every week, what to change, and what to leave alone.
I've run Google Ads accounts for 10+ years, including work for 3 international agencies. Campaigns I worked on won 3 UK Search Awards.
Book a free intro call (20 min)The call is free. I check your team's level and the state of your account, then send a program proposal with a fixed price.
Learning on your own? This training is for companies with their own team. For self-study, start with the free guides on my blog.
When companies ask for training
Someone new is taking over the account
A team member takes over Google Ads from a colleague or an agency. They need to understand quickly why the account is set up the way it is.
The team can't explain why the numbers move
Conversions drop or cost per click jumps, and nobody knows the cause. Changes get made on gut feeling.
You're moving from an agency to your own team
You've decided to run Google Ads in-house. Your team needs to take over the account without a gap in conversion tracking.
What your team gets
- 1
Work in your own account. Every example comes from your campaigns, so the team knows right away where to apply it.
- 2
A program built for your team. Before the training I review the account and the team's level. Topics are picked based on what you need.
- 3
Materials that stay with you. Slides, checklists, and a written summary with next steps for your account.
- 4
Questions after the training. For 30 days, your team can email me questions while they start working on their own.
- 5
Experience from 50+ brands and 3 international agencies, not from a single playbook.
Formats and price
Team workshop
On request
Half a day, 3-4 hours. One or two topics, in your account. Online, or onsite on request.
Training program
On request
4 sessions of 2 hours over 4-6 weeks. Between sessions the team works on tasks in the account, and I review them.
Mentoring after the training
$200/hr
Regular sessions with the person who runs the account. Same format as a standard consulting session, with a written summary.
The price is fixed for the whole team, not per person. You'll know it before anything is booked.
The training does not include running your account. If you want me to take the account over, see Google Ads management.
Topics, picked for your team
Topics are picked on the intro call, based on what your team does every day.
- Account and campaign structure
- Conversion tracking: Google Ads, GA4, GTM
- Keywords, negative keywords, search terms
- Ads and assets
- Shopping, Merchant Center, Performance Max
- Bidding strategies and budget
- Weekly routine: what the team checks and in what order
How it works
Intro call
20 minutes, free. We talk about your goal, your team's level, and the state of the account.
Written proposal
Format, topics, and a fixed price for the whole team.
Training
In your account. Then materials and 30 days of email questions.
Related glossary terms
Questions people actually ask
How much does Google Ads training for a team cost?▼
Is the training for beginners?▼
Do we work in our own account or on examples?▼
Is the training onsite or online?▼
Training or consulting - which do I need?▼
What happens after the training?▼
Book an intro call for your team
In 20 minutes I check your team's level and the state of your account. After the call I send a program proposal with a fixed price. No commitment.