Google Ads for eCommerce
I run Shopping, Performance Max, and Search campaigns for online stores that care about profit, not just revenue.
Smaller budget? An audit or a consulting call is a better first step.
Book a free 20-minute callWhy eCommerce accounts stall
The feed blocks visibility
Weak titles, incomplete attributes, and wrong categories push products out of the auction before bidding even matters.
ROAS doesn't cover margin
Revenue climbs, but without margin data per product you don't know how much of it actually stays in the business.
Performance Max without insight
Automation spends budget across channels and segments you can't see, turning optimization into guesswork.
What you get
Feed audit
Titles, attributes, categories, and images get aligned with Merchant Center requirements before bids get touched.
Shopping, Performance Max, and Search structure
Campaigns are split by margin and seasonality, with remarketing signals folded into PMax.
Custom label segmentation
Best sellers, new arrivals, and seasonal items get separate budget and bids instead of one blanket treatment.
Margin-based conversion tracking
Tracking is set up to capture margin where possible, not just revenue - the foundation for POAS optimization.
Monthly optimization for profit
Priority goes to products and campaigns that protect margin, not the ones with the highest raw revenue.
Deeper dives: Google Shopping guide · Performance Max guide · Product feed for Serbian eCommerce
Proof from the field
The clearest proof I have is a UK online store I've managed for over two years - six-figure annual revenue in GBP, POAS holding at 1.78x. Average ROAS across the eCommerce accounts I run is 3.7x, but that number alone says nothing about margin - which is why I track POAS, not raw ROAS.
See the case studies →Price and process
Monthly management starts from $2,500/mo, with a minimum of $10,000+/mo ad spend - eCommerce optimization needs time for the feed and bidding strategies to mature, so I don't take on short, single-month engagements.
Audit
I review the feed, campaign structure, and tracking before the first recommendation.
Restructure
Shopping, PMax, and Search get aligned by margin and season, and custom labels come into play.
Optimize for profit
Bids and budget follow POAS, not raw revenue, week over week.
Smaller budget or catalog? Audit ($1,500 US / £750 UK) or consulting ($200/hr) is a better starting point.
Book a free 20-minute callQuestions I actually get
Which platform is best for eCommerce Google Ads?▼
What's a good ROAS for eCommerce?▼
Do you manage the product feed too?▼
When do I see the first results?▼
My budget or catalog is smaller - is this for me?▼
Do you run Meta ads too?▼
Ready to scale your eCommerce account?
On the call we go through your feed, current campaign structure, and tracking, and I'll tell you honestly whether full management is the right next step or something smaller fits better.