Google Search campaigns - reach customers when they search for you
Google Search campaigns are the most direct way to reach customers when they actively search for your products or services. Unlike display or social advertising, Search ads target people with clear intent. With 9+ years of experience creating and optimizing Search campaigns for 50+ brands across 6+ countries, I help companies maximize ROI through high-intent keyword strategy, conversion-focused ad copy, and bid optimization.
Why Search campaigns don't reach full potential
Poor campaign structure
All keywords in one ad group lead to low Quality Score and high CPC.
Uncontrolled broad match
Without negative keywords, you're wasting budget on irrelevant searches.
Generic ad copy
Same ad for all keywords means low CTR and poor relevance.
Set and forget mentality
Campaign was set up months ago and nobody is optimizing it.
Complete Search campaign service
Setup & structure
- Keyword research
- Campaign and ad group structure
- Negative keywords
- Ad copy writing
- Extensions setup
Ongoing optimization
- Search terms review
- Bid adjustments
- Ad copy A/B testing
- Quality Score optimization
Reporting
- Key metrics
- Search terms insights
- Recommendations for next period
Types of Search campaigns
Brand Search
Brand protection, low CPC, high ROAS.
Generic / Non-Brand Search
Acquire new customers who don't know you yet.
Competitor Search
Intercept customers considering competitors.
High-Intent / Bottom Funnel
Keywords with clear purchase intent.
Who Search campaigns are for
- People actively search for what you offer
- You have a clearly defined offer (product/service)
- You can track conversions (online or offline)
- Budget is minimum €500/month for Search
Frequently asked questions
How many keywords do I need to start?
Quality over quantity. We start with 20-50 carefully selected keywords and expand based on data.
How long until I see results?
First optimization within a week, stable results after 4-6 weeks.
Do you write the ad copy?
Yes, ad copywriting is part of the service. Focus on best practices and messages that convert.
What is Quality Score and why does it matter?
Quality Score (1-10) determines ad position and CPC. Higher QS means better placement and lower cost.
Can I combine Search with other campaigns?
Yes, and I recommend it. Search + Shopping for eCommerce, Search + Remarketing for B2B.
Ready to reach customers who are searching for you?
Book a free consultation and let's discuss how Search campaigns can drive quality leads and sales.