Google Ads management where a senior runs your account — not a team of juniors
I've spent ten years running Google Ads accounts for eCommerce and B2B businesses — UK, US, and EU markets. When you hand me your account, you don't get an account manager and a team of juniors learning on your budget: strategy, campaign structure, and daily optimization are done by me. And I measure myself on ROAS, CPA, and profit — the same numbers you measure your business by.
3.7x
average ROAS (eCommerce)
−35%
CPA reduction through continuous optimization
3x
UK Search Awards
Google Ads is the fastest way to reach customers who are actively searching for your products or services. But without proper strategy, campaign structure, and continuous optimization — it easily turns into wasted money. That's where I come in.
With over a decade of experience managing Google Ads campaigns for brands across the UK, Germany, US, and beyond, I help companies turn ad spend into measurable revenue. No cookie-cutter approaches — every strategy is tailored to your business, industry, and goals.
Google Ads management: from problem to solution
The issues I see most often on Google Ads accounts — and how professional management fixes each one.
Problem
Budget waste without results
Campaigns are burning through your budget, but conversions are missing or too expensive. You lack clear visibility into what's working.
Solution
Deep analysis before launch
Understanding your business model, margins, ideal customers, and competition — before spending a single euro on ads.
Problem
No time or expertise
Google Ads requires constant monitoring and optimization, but you have a business to run.
Solution
Proactive optimization
I track signals and react before they impact performance. Daily analysis, not monthly.
Problem
Bad past experiences
Agencies just set up campaigns without real strategy. You never saw genuine ROI.
Solution
Transparent reporting
You know exactly where every euro goes and what you get in return. No hidden metrics or vague reports.
Problem
Growth has stalled
Campaigns work okay, but you don't know how to scale them without inflating costs.
Solution
Custom campaign structure
Campaigns tailored to your goals, whether the focus is ROAS, CPA, lead quality, or brand awareness.
What's included in Google Ads management
Complete Google Ads service — from research and setup to optimization and monthly reporting.
Strategy and planning
- ✓Goal and KPI definition
- ✓Keyword and competitor research
- ✓Campaign structure creation
- ✓Budget allocation planning
Setup and implementation
- ✓Campaign creation or restructuring
- ✓Ad copywriting (responsive search & display)
- ✓Bid strategy configuration
- ✓Audience targeting and remarketing lists
Campaign optimization
- ✓Daily performance monitoring
- ✓A/B testing of ads
- ✓Bid adjustments by device, location, and time
- ✓Negative keywords and placement exclusions
Tracking and analytics
- ✓Google Analytics 4 integration
- ✓Conversion tracking setup
- ✓Custom reporting dashboards
- ✓Attribution modeling
Monthly reporting
- ✓Key metrics and trends overview
- ✓Analysis of actions taken
- ✓Plan and recommendations for next period
- ✓Live call to discuss results
Google Ads campaign types I manage
Each campaign type requires a specific approach. I choose the right combination based on your goals, industry, and budget.
Read detailed information about each campaign type in the Google Ads guide
Search campaigns
Direct targeting of users actively searching for your products or services on Google search.
Learn more about Search campaigns →Shopping campaigns
Feed optimization, campaign structure, and bid strategies for maximum ROAS in eCommerce.
Learn more about Shopping campaigns →Performance Max
Strategic PMax with control, clear audience signals, and transparent results.
Learn more about Performance Max →Display and remarketing
Precise targeting to bring back visitors and increase conversions.
Learn more about remarketing →YouTube ads
Video advertising for awareness and direct response through skippable and bumper formats.
Learn more about YouTube ads →Who is this service for
Google Ads works best for businesses with a clear product or service and commitment to long-term growth.
eCommerce brands
- ✓Online stores looking for higher ROAS from Google Shopping and PMax
- ✓Brands with 50+ products that need structured feed optimization
- ✓Companies with ad spend budget of $10k+/month
B2B & service companies
- ✓Companies generating leads through Search campaigns
- ✓Service companies with high customer lifetime value (LTV)
- ✓SaaS companies targeting specific niches
I work with clients from the UK, US, Germany, Australia, and beyond. Read about differences between eCommerce and B2B strategies →
How the collaboration process works
From first call to measurable results — simple and transparent process in 5 steps.
Free consultation
20-minute call about your goals, current campaign status, and challenges.
Audit and strategy
Detailed analysis of existing account and strategy development with clear projections.
Onboarding
Access setup, communication channels definition, and reporting agreement.
Implementation
Restructuring or creating campaigns according to agreed strategy.
Optimization and scaling
Continuous performance improvement and scaling of winning campaigns.
Choose your plan
Transparent pricing with no hidden costs.
START WITH CLARITY
Strategy & support
Kickstart from $990
Senior setup with strategy consultations included — no monthly commitment. Get clarity and a working foundation before committing to ongoing management.
- ✓Consulting — $200/hr
- ✓Deep Audit + Action Plan — from $500
- ✓Kickstart setup (strategy consultation included) — from $990
- ✓No monthly commitment
FOR STEADY GROWTH
eCommerce Growth
from $2,500/mo
For brands spending $10k–100k/month — scope and fee scale with spend.
Complete Google Ads management for online stores. Weekly optimizations, Shopping feed management, and monthly reporting with a strategic call.
- ✓Weekly optimizations
- ✓Shopping feed management
- ✓Monthly report + call
- ✓A/B testing
- ✓Quarterly analysis
- ✓Quarterly strategy plan
COMPLETE GROWTH TEAM
Performance Marketing
Powered by Funky Enterprises
For brands that need a complete business growth team — not just Google Ads.
For brands aiming for the leading position in their category — $20k+/month per channel.
- ✓GTM strategy
- ✓Brand + creative
- ✓Google + Meta + SEO + CRO
- ✓Senior-led team
Related glossary terms
Frequently asked questions about Google Ads
How long does it take to see results?▼
Do you need access to my Google Ads account?▼
What if I already have campaigns that work?▼
Do you work with small budgets?▼
How often will we communicate?▼
What's the minimum contract length?▼
How much does Google Ads cost?▼
Does Google Ads work for small businesses?▼
What's the difference between hiring an agency and a freelance consultant?▼
What does onboarding actually look like?▼
Ready for Google Ads that actually works?
Book a free 20-minute consultation and let's see if it makes sense to work together. No obligations.