10+ years · 3x UK Search Awards
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Google Ads management where a senior runs your account — not a team of juniors

This is for eCommerce and B2B companies that want their Google Ads account run by one senior person — not a team of juniors learning on your budget. Once I take over, the first 1-2 weeks go into audit and setup, then daily optimization and a monthly report take over.

3.7x

average ROAS across eCommerce accounts I run

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10+ years of experience3x UK Search Awards winner50+ brands across 6+ countries

Three things I see on most accounts

Patterns that repeat regardless of industry or account size.

Budget spent, no clear results

Campaigns run, but you don't know what's actually driving conversions, at what cost, or whether it's worth it at all.

No time to watch the account daily

Google Ads needs daily attention — auction, budget, and competitor shifts. You run a business, not an ad account.

An agency that never delivered

Campaigns got set up, a report showed up every month — but there was never a real strategy or measurable ROI behind it.

What you get

Campaigns built around your margins and goals — the mix depends on budget and industry.

1

Search campaigns

Direct targeting of people already searching for what you sell. Guide →

2

Shopping and Performance Max

Feed optimization and PMax run with clear audience signals, not a black box. Shopping guide → PMax guide →

3

Display and remarketing

Bringing back visitors who didn't convert the first time. Guide →

4

YouTube ads

Video advertising, when it actually fits your budget and goal. Guide →

5

Daily optimization

Bid adjustments, negative keywords, and ad A/B testing every week — not once a month.

6

Tracking and monthly reporting

GA4 and conversion tracking set up correctly, custom dashboards, and a monthly call to walk through results.

Proof, not a promise

One case from practice: a UK eCommerce client on Shopping campaigns, working together for 2+ years and still active. POAS (profit on ad spend) sits at 1.78x, revenue is in the six-figure range (GBP).

No client name, no absolute revenue figure — that's an NDA, not a marketing trick. Across the eCommerce accounts I run, average ROAS is 3.7x, and the work has earned 3x UK Search Awards.

Price and process

From $2,500/mo

For brands with an ad spend budget of $10k+/month.

For smaller accounts I suggest consulting ($200/hr): we look at where you are and what the first priority is.

1

Free call

20 minutes about your goals and the current state of the account.

2

Audit and strategy

Detailed analysis of the existing account with clear projections.

3

Onboarding and setup

MCC access, campaign structure, and tracking set up correctly.

4

Optimization and reporting

Daily work on the account and a monthly call to review results.

Book a free 20-minute call

Related glossary terms

SMART-BIDDINGTCPATROASQUALITY-SCOREBUDGET-PACINGBID-ADJUSTMENTS

Questions people actually ask

How long until I see results?▼
I run the first optimizations right after taking over the account. Visible improvement comes after 4-6 weeks, full optimization takes 2-3 months — that's how long Google's algorithm needs to learn the account.
Do you need access to my Google Ads account?▼
Yes, admin access is required so I can implement changes. The account stays under your ownership — I get access through MCC (My Client Center).
What if I already have campaigns that work?▼
I start with an audit of the current account and look for room to improve before touching anything. I don't tear down what's working — I build on it.
Do you work with small budgets?▼
I don't take on monthly management under $2,500/month — I can't deliver it at a senior level below that. For smaller accounts I suggest consulting ($200/hr): we look at where you are and what the first priority is.
How often will we talk?▼
At least one monthly call plus a written report. For anything urgent, I'm reachable by email or Slack within 24 hours.
Is this the same as hiring a Google Ads agency?▼
Not quite. This page describes the scope of work — what I actually do on your account each month. If you're weighing agency vs. freelancer vs. in-house, that decision is better answered on the Google Ads agency page.
What's the minimum contract length?▼
I recommend a minimum of three months for testing and optimization. No long-term lock-in — results keep me, not contracts.

Ready for Google Ads that actually works?

Book a free 20-minute call and let's see if it makes sense to work together. No obligations.

Book a free 20-minute call