Free tool
PMax Check: a Performance Max review
Work through 38 Performance Max checkpoints. You get a score per group and overall. You also get the order to fix things in, weighed by impact against effort. No email required.
38
checkpoints
8
groups
0-100
score per group
$0
and no email
Not at your desk right now?
The check works best with your Google Ads account open. Get all 38 checkpoints as a PDF and run them later.
How it works
- 138 checkpoints across 8 groups, in the same order as the guide. Each one tells you where to look in the interface and what a bad answer looks like.
- 2You answer OK, Problem, Not sure or N/A. Not sure counts as half a problem, N/A drops out of the maths entirely.
- 3The score is weighted: a P1 checkpoint is worth three times a P3. You get a score per group and an overall score.
- 4The tool saves your progress in your browser, so you can close the page and come back.
A full pass takes 15 to 20 minutes. You do not have to do it in one sitting. You can see a result halfway through, and your progress waits for you.
Who this is for
The check assumes you have the Google Ads account open while you answer. Every checkpoint asks something specific about the interface. Easiest if you run the campaigns yourself or have account access. If you do not, this is a list of questions to put to whoever does.
The tool works without an email. I only ask for one if you want the full report in your inbox.