Slobodan Jelisavac — Google Ads specialist focused on data and results

I help companies from Serbia, the UK, and the USA get the most out of Google Ads. No cookie-cutter strategies, no junior staff on your account — just direct work with an expert.

9+ years of experience
UK Search Awards winner
50+ brands in 6+ countries

How I ended up in the world of Google Ads

I entered this industry nine years ago — completely by accident. I was looking for a job I could do remotely, and that led me to digital advertising.

I quickly discovered that Google Ads attracted me in a way I didn't expect. It wasn't marketing in the classic sense — it was working with data, analyzing numbers, financial optimization. Things I didn't even know I was drawn to until I tried them.

I'm not a genius. But I found a field where an analytical approach and persistence deliver measurable results — and that's what kept me.

From local agencies to global brands

1
Start

Agency beginnings

I started at several local advertising agencies in Belgrade, where I laid the foundation for working with the Google Ads platform.

2
Growth

International agencies — Head of PPC

I moved on to work with international agencies of various sizes. I worked for an Australian agency based in Thailand, managing campaigns for brands from Australia, the UK, and the USA. I soon took over the Head of PPC position.

3
Recognition

Exposure Ninja (UK) — Senior PPC Expert

I simultaneously worked as a Senior PPC expert at one of the UK's most prominent digital agencies. There I led campaigns that won the prestigious UK Search Awards — for Google Search and Microsoft Search campaigns I set up.

4
Today

Digital Jelisavac & Funky Enterprises

I founded my own practice with direct access to clients from the UK, USA, and the region. For premium brands that need a complete omnichannel team, I collaborate with Funky Enterprises.

Why clients choose to work directly with me

No middlemen

You communicate directly with the person running your campaigns. No account managers, no juniors.

Data-driven decisions

Every decision is backed by analysis. I review trends, test hypotheses, and optimize based on numbers.

Full transparency

You know exactly what's happening, why, and what the results are. Regular reports without marketing jargon.

Long-term focus

The goal isn't a quick win that disappears in a month, but sustainable growth that compounds over time.

The numbers speak for themselves

3.7x

average ROAS improvement

-50%

CPA reduction for lead generation

€2M+

annual ad spend managed

50+

brands across 6+ countries

Frequently Asked Questions

Do you only work with Google Ads?

Google Ads is my primary expertise. For a complete omnichannel solution (Meta, SEO, creative), I collaborate with the Funky Enterprises team.

How many clients do you handle at once?

I deliberately limit the number of clients to give each one my full attention. That's the advantage of a boutique approach over a large agency.

Do you work with clients outside Serbia?

Yes, most of my clients are from the UK and USA. I also work with companies from the region (Croatia, Slovenia) and the rest of the EU.

What does the start of collaboration look like?

We start with a free consultation where I understand your business and goals. Then I propose a strategy, and if we agree, we get to work — no long contracts.

Ready for a conversation?

Book a free consultation and let's see how Google Ads can work for your business.