Founder, Digital Jelisavac · Senior Google Ads specialist · Partner at Funky Enterprises
Slobodan Jelisavac — Google Ads Consultant focused on data and results
Slobodan Jelisavac is an independent Google Ads consultant based in Belgrade, Serbia, with 10+ years of experience managing campaigns for 50+ brands across 6+ countries. I help companies from Serbia, the UK, and the USA get the most out of Google Ads. No cookie-cutter strategies, no junior staff on your account, just direct work with the expert.
How I ended up in the world of Google Ads
I entered this industry nine years ago — completely by accident. I was looking for a job I could do remotely, and that led me to digital advertising.
I quickly discovered that Google Ads attracted me in a way I didn't expect. It wasn't marketing in the classic sense — it was working with data, analyzing numbers, financial optimization. Things I didn't even know I was drawn to until I tried them.
It turned out to be a field where analytical thinking and persistence produce measurable results — a decade later, campaigns I've worked on have won three UK Search Awards.
From local agencies to global brands
Agency beginnings
I started at several local advertising agencies in Belgrade, where I laid the foundation for working with the Google Ads platform.
International agencies — Head of PPC
I moved on to work with international agencies of various sizes. I worked for an Australian agency based in Thailand, managing campaigns for brands from Australia, the UK, and the USA. I soon took over the Head of PPC position.
Exposure Ninja (UK) — Senior PPC Expert
I simultaneously worked as a Senior PPC expert at Exposure Ninja, one of the UK's most prominent digital agencies. Campaigns I worked on won 3 awards at the 2021 UK Search Awards: Best Low Budget Campaign (PPC) for Aromantic ("Low Budget, Huge ROI"), where I ran the paid channel, plus two Best Use of Search awards (B2B and Retail/Ecommerce) for Takeaway Packaging.
Digital Jelisavac & Funky Enterprises
I founded my own practice with direct access to clients from the UK, USA, and the region. For premium brands that need a complete omnichannel team, I collaborate with Funky Enterprises.
Why clients choose to work directly with me
No middlemen
You communicate directly with the person running your campaigns. No account managers, no juniors.
Data-driven decisions
Every decision is backed by analysis. I review trends, test hypotheses, and optimize based on numbers.
Full transparency
You know exactly what's happening, why, and what the results are. Regular reports without marketing jargon.
Long-term focus
The goal isn't a quick win that disappears in a month, but sustainable growth that compounds over time.
The numbers speak for themselves
average ROAS (eCommerce)
CPA reduction for lead generation
UK Search Awards
brands across 6+ countries
Awards verified on the official UK Search Awards 2021 winners page
Frequently Asked Questions
Do you only work with Google Ads?
Google Ads is my primary expertise. For a complete omnichannel solution (Meta, SEO, creative), I collaborate with the Funky Enterprises team.
How many clients do you handle at once?
I deliberately limit the number of clients to give each one my full attention. That's the advantage of a boutique approach over a large agency.
Do you work with clients outside Serbia?
Yes, most of my clients are from the UK and USA. I also work with companies from the region (Croatia, Slovenia) and the rest of the EU.
What does the start of collaboration look like?
We start with a free consultation where I understand your business and goals. Then I propose a strategy, and if we agree, we get to work — no long contracts.
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Ready for a conversation?
Book a free 20-minute call and let's see how Google Ads can work for your business.