Founder, Digital Jelisavac · Senior Google Ads specialist · Partner at Funky Enterprises
Slobodan Jelisavac, Google Ads Expert
For more than ten years I've personally run Google Ads accounts for brands across Serbia, the UK, and the US — no juniors, no templates. This is my story.
How I ended up in the world of Google Ads
I got into this industry completely by accident, more than ten years ago. I was looking for a job I could do remotely, and it led me to digital advertising.
I quickly discovered that Google Ads pulled me in a way I hadn't expected: it wasn't marketing in the classic sense — it was working with data and business math.
It turned out to be a field where being analytical and persistent produces measurable results.
From local agencies to global brands
Belgrade agencies
I started out in local Belgrade agencies, where I built my foundations on the Google Ads platform.
Launchpresso and Exposure Ninja
Then I moved on to international agencies. At Launchpresso, an Australian agency headquartered in Thailand, I ran campaigns for brands in markets where advertising is played seriously. In parallel, I worked as a Senior PPC expert at Exposure Ninja, one of the UK's best-known digital agencies — an agency that still wins the industry's biggest global awards (UK Search Awards, Global Search Awards). Campaigns I worked on won three UK Search Awards.
My own practice
I started my own practice when the moment came to simply grow up. I was already sitting in conversations with decision-makers at large companies, on both the US and UK markets. That's where the desire formed: to keep doing everything I was already doing — but under my own roof, on my own terms, the way I work.
2026 and AI
As you already know, 2026 is pushing the whole industry toward AI innovation. I built my system in time: my AI agents now handle the jobs and procedures I spent years doing by hand, while I do the work that still takes an experienced human. No account depends on how many hours a day has, and no decision is left at junior level. What exactly does that system look like? That's something I show clients, not competitors.
Why clients choose to work directly with me
No middlemen
You communicate directly with the person running your campaigns. No account managers, no juniors.
Data-driven decisions
Every decision is backed by analysis. I review trends, test hypotheses, and optimize based on numbers.
Full transparency
You know exactly what's happening, why, and what the results are. Regular reports without marketing jargon.
Long-term focus
The goal isn't a quick win that disappears in a month, but sustainable growth that compounds over time.
Longest collaborations
My longest collaborations are with clients who read reports the right way: the ones I can talk to transparently about everything — plans, finances, business decisions. When you go deep enough into a project and the conversations stop being surface-level, those clients stay for years. In this industry, that's genuinely rare.
The numbers speak for themselves
years in Google Ads
ROAS — UK eCommerce case
UK Search Awards
brands across 6+ countries
Awards verified on the official UK Search Awards 2021 winners page
Outside of work
Outside of work: two small kids and a schedule built around them. Home base: Nova Pazova and Batajnica. I'm always up for a business breakfast or lunch — my favorite conversations are with local business owners about how global trends can work for their businesses too.
Frequently Asked Questions
Do you only work with Google Ads?
Google Ads is my primary expertise. For a complete omnichannel solution (Meta, SEO, creative), I collaborate with the Funky Enterprises team.
How many clients do you handle at once?
I deliberately limit the number of clients to give each one my full attention. That's the advantage of a boutique approach over a large agency.
Do you work with clients outside Serbia?
Yes, most of my clients are from the UK and USA. I also work with companies from the region (Croatia, Slovenia) and the rest of the EU.
What does the start of collaboration look like?
We start with a free consultation where I understand your business and goals. Then I propose a strategy, and if we agree, we get to work — no long contracts.
Ask AI about me
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Ready for a conversation?
Book a free consultation and let's see how Google Ads can work for your business.