Case Studies — real results for real businesses

Behind every number is strategy, testing and months of optimization. See how I helped eCommerce and B2B companies scale Google Ads profitably.

eCommerce & B2B
UK, EU & Scandinavia
Multi-year partnerships
SaaSEdTechGermany (DACH region)

AnkiBuddy

AI-powered study tool for medical students

Primary result

CPA: -86% in 6 weeks

Subscriptions

+1,200% growth

3 month partnershipView →
eCommerceFurniture & Interior DesignEU & UK

Mobelaris

Luxury furniture

Primary result

ROI: 1.8x → 3.7x

Monthly budget

€30k → €85k

2-3 year partnershipView →
eCommerceFashion & AccessoriesUK & Scandinavia

DesignerGlasses

Premium designer eyewear

Primary result

12x revenue growth

Monthly budget

£3-5k → £62k

2 year partnershipView →
B2BOffice FurnitureUK & 8+ EU markets

SoundBox Store

Acoustic pods & meeting booths

Primary result

ROAS: 2.1 → 4.3

Monthly budget

£50k → £150k

24 month partnershipView →
eCommercePremium SkincareUnited Kingdom

Chelleon

Premium skincare — Environ & Jane Iredale

Primary result

£290,000+ total revenue at 1.78x average POAS

Peak POAS

2.22x (Black Friday 2025)

2+ year partnership (since Feb 2023)View →
B2BDigital Marketing / AgencyUnited Kingdom

UK Digital Agency

White-label Google Ads management

Primary result

8 UK accounts, 5 verticals — one specialist

Verticals

5+ different industries

24 month partnershipView →
Lead GenerationFinancial ConsultingSerbia

MBFinance

Financial consulting and accounting for small businesses

Primary result

4 key optimisation areas — 20-30% potential savings identified

Key problem areas identified

4 areas

One-time Google Ads auditView →
SaaSAI / TechnologySerbia / Ex-Yu region

Chatislav

AI chatbot platform for the Serbian and regional market

Primary result

First AI chatbot brand awareness campaign in Serbia — built from scratch

Campaign framework

Built from scratch

Brand awareness campaign — launch phaseView →

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