Tech startup, Serbia
SaaS product at launch - Tracking live before the first ad
Brand launch campaign
About the client
A Serbian SaaS product in a new category, at launch. The market was still learning what this kind of product can do for a business, so the first job was visibility, and tracking had to exist from day one.
Custom tracking events
Tracking
Challenge
A new brand with no tracking and no historical data. Several channels without a shared plan would have scattered the budget with no measurable effect.
Strategy
Before the first ad went live, I set up tracking in GTM: 10+ custom events covering product interaction and the key engagement signals. On that base I launched paid brand-awareness campaigns across several channels, backed by coverage in media the target audience reads.
Stabilisation: tracking from zero
10+ custom events in GTM: product interaction, session depth and the key steps in the flow. Campaigns had decision data from day one.
Efficiency: one plan across channels
Google Ads brand-awareness campaigns aligned with the other channels, balancing reach and frequency so the budget was not scattered.
Expansion: media presence
Coverage in regional tech media, so the paid campaigns had credibility behind them and the brand built organic visibility.
Results
Custom tracking events
10+
Tracking
Live before the first ad
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