eCommerceFurniture & Interior DesignEU & UK

Mobelaris

Luxury furniture — ROI: 1.8x → 3.7x

2-3 year partnership

About Mobelaris

Mobelaris is an eCommerce brand specializing in luxury furniture, serving customers across the EU and UK. CEO Jason needed a Google Ads consultant who could scale revenue and maximize profitability in a highly competitive niche.

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1.8x → 3.7x

ROI

€30k → €85k

Monthly budget

300 → 90

Campaigns

2-3 years

Partnership

Challenge

When I took over the account, there were over 300 different campaigns, 900+ ad groups, and 10,000 keywords. ROI was only 1.8 on a €30k monthly budget. An additional challenge was that Google Merchant Centre was unavailable due to policy restrictions, so success relied exclusively on Search and PMax campaigns.

Strategy

Advanced conversion tracking implementation was applied. ProfitMetrics was implemented for server-side tracking and measuring pure profit. We used broad match combined with PMax campaigns because the product was visually attractive and required display placements. 300 campaigns were simplified to just 90. We worked successively each month on new implementations with extensive experimentation.

ProfitMetrics server-side tracking

Server-side tracking implementation to measure actual profit instead of revenue. Every optimization based on profitability.

Broad match + PMax combination

Visually attractive products required display placements. PMax campaigns enabled presence across all Google channels without Merchant Centre.

Consolidation 300 → 90 campaigns

Drastically simplified account structure. Fewer campaigns = more data per campaign = better algorithm decisions.

Results

ROI