B2BDigital Marketing / AgencyUnited Kingdom

UK Digital Agency

White-label Google Ads management — 8 UK accounts, 5 verticals — one specialist

24 month partnership

About UK Digital Agency

UK Digital Agency is a British digital agency that outsourced complete Google Ads management across a portfolio of 8 client accounts. Verticals spanned eCommerce, nonprofit, jewellery, heritage tourism, and lead generation — each with distinct KPIs, budgets, and objectives.

8 simultaneously

Accounts managed

5+ different industries

Verticals

24 months

Duration

Adopted and still in use

Processes

Challenge

The agency faced growing client demands that couldn't be supported by internal capacity. Eight accounts across entirely different industries required specialist PPC expertise, consistent reporting, and replicable processes — all while presenting every deliverable under the agency's own brand. Each client operated on a different conversion model, market, and campaign maturity level.

Strategy

A white-label operating system was built that allowed the agency to scale without hiring an in-house PPC team. Each of the 8 accounts received a tailored campaign strategy, but all ran through a unified framework for tracking, optimization, and reporting. Knowledge gained in one vertical was systematically applied to others — eCommerce insights sharpened lead gen campaigns, and nonprofit experience refined the approach to niche audiences.

Multi-account process framework

Developed standard operating procedures for tracking setup, weekly optimization, and monthly reporting — applicable across all 8 accounts regardless of vertical. Processes were designed to remain usable by the agency after the partnership concluded.

Cross-industry optimization

Insights from eCommerce campaigns (furniture, gifts, coffee) were applied to lead gen and nonprofit accounts. Every account benefited from the intelligence of the full portfolio — not just its own data.

White-label reporting system

Branded reporting templates were created that the agency delivered to their end clients as their own work product. Consistent format and quality built trust with the agency's client base across all eight accounts.