eCommerceFashion & AccessoriesUK & Scandinavia

DesignerGlasses

Premium designer eyewear — 12x revenue growth

2 year partnership

About DesignerGlasses

DesignerGlasses is one of the UK's oldest online designer eyewear retailers. They offer branded prescription and sunglasses from renowned brands such as Gucci, Burberry, Hugo Boss, Oakley, Dolce & Gabbana, and many others. They have an Excellent Trustpilot rating and serve customers throughout the UK and worldwide.

Visit DesignerGlasses →

1.5x → 3.9x

ROI

£3-5k → £62k

Monthly budget

12x

Revenue growth

UK → Scandinavia & EU

Expansion

Challenge

Extremely competitive industry in the UK market. When they contacted me, they were just starting with Google Ads with a very small budget of £3-5k monthly and an ROI of only 1.5. As one of the UK's oldest online designer eyewear retailers with brands like Gucci, Burberry, Hugo Boss, and Oakley, they needed to compete effectively despite their excellent Trustpilot rating.

Strategy

We gained access to the beta PMax program and tested PMax campaigns against Smart Shopping. PMax showed incredible results, and from then on we developed campaigns so that each brand had its own PMax campaign — allowing us to target both BOFU and TOFU audiences with images, videos, and ads through remarketing and new customer acquisition. We paid exceptional attention to shopping product feed optimization. We also tested Scandinavian markets which showed strong demand for certain brands.