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Negative Keyword Lists for eCommerce and B2B (Free PDF)
Two lists of negative keywords: one for online stores, one for B2B lead gen. Each term has a match type, a level and a reason. A second list shows terms you should not block.
247
negative terms
17
groups in two lists
42
terms not to block
Free
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What is inside
- 247 negative terms in 17 groups: one list for eCommerce, one for B2B lead gen. Each term has a match type, a level and a note where it needs a check.
- A "Do not block" list: 42 terms that look negative but often bring buyers.
- Illustrative examples, not client data: search terms with a verdict, the negative to add and the reason.
- A 10-minute search terms test. Run it before you add the lists and again two weeks after.
- Three prompts for ChatGPT or Claude: one adapts the list to your business, one turns it into a Google Ads Editor CSV, one reviews your search terms report.
Who it is for
PPC managers and business owners who run Search, Shopping or Performance Max campaigns.