Conversion Rate
📊Tracking & MeasurementConversion Rate (CR) is the percentage of users who complete a conversion — purchase, form, call — out of the total clicks on an ad.
Aliases: CVR · CR
What it is
Conversion rate is the percentage of ad clicks that end in a conversion - a purchase, a submitted form, or a call. It's calculated by dividing conversions by clicks and multiplying by a hundred.
CR = (Konverzije ÷ Klikovi) × 100
My take
When I see a conversion rate under one percent alongside a high bounce rate, the first thing I check isn't the campaign but the landing page - that's usually where the money leaks.
Example
A campaign with 300 clicks and 9 completed forms has a conversion rate of three percent (9 divided by 300, times a hundred).
Read in depth
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