Note
Full English version coming soon. The complete guide is currently available in Serbian.
The product feed is roughly 80% of what makes a Google Shopping campaign succeed — bidding and campaign structure only work once the feed itself is clean. This guide covers the 8 required feed attributes plus recommended ones (brand, GTIN, google_product_category, custom labels), title optimization structure, description and image rules, feed delivery methods by platform (Shopify apps, WooCommerce plugins, custom XML, Google Sheets), and the most common feed errors and how to diagnose them.
The full guide — with title formulas, custom label bidding strategy, and lessons from managing Shopping feeds for global accounts (moto parts sold across ~40 countries, a UK skincare brand, and a UK mattress brand) — is available in Serbian:
Pročitajte kompletan vodič na srpskom →
For questions in English, feel free to reach out directly.
Free video audit
Get a Personalised Video Audit of Your Google Ads Account
I'll record a 15-minute walkthrough of your campaigns showing exactly where you're losing money and what to fix first.
Free personalised video audit
Want a video walkthrough of your Google Ads account?
I'll personally record a 15-minute video walking through your campaigns, showing you where you're losing money and giving you 3 specific things to fix immediately. No sales pitch — just value.
What you get:
- 15-min personalised video analysis
- 3 specific quick wins to implement
- Budget & bidding recommendations
Requirements:
- Ad spend: €1,500+/month (or £1,500+)
- Active account for 3+ months
- eCommerce or Lead Gen business
Limited to 5 audits per month. Response within 48 hours.