Note
Full English version coming soon. The complete guide is currently available in Serbian.
Google Merchant Center is the mandatory first step before running Shopping ads in Serbia (launching November 2026). This guide covers account creation and verification, the 8 required product feed attributes, feed delivery methods (manual, Google Sheets, Content API, Shopify/WooCommerce plugins), common disapproval reasons, shipping & tax settings for the Serbian market, and linking Merchant Center to Google Ads.
The full guide — with step-by-step setup instructions, a pre-launch checklist, and lessons from setting up Merchant Center for clients like Perun Moto, Chelleon UK, and Sleepy Piglet UK — is available in Serbian:
Pročitajte kompletan vodič na srpskom →
For questions in English, feel free to reach out directly.
Free video audit
Get a Personalised Video Audit of Your Google Ads Account
I'll record a 15-minute walkthrough of your campaigns showing exactly where you're losing money and what to fix first.
Free personalised video audit
Want a video walkthrough of your Google Ads account?
I'll personally record a 15-minute video walking through your campaigns, showing you where you're losing money and giving you 3 specific things to fix immediately. No sales pitch — just value.
What you get:
- 15-min personalised video analysis
- 3 specific quick wins to implement
- Budget & bidding recommendations
Requirements:
- Ad spend: €1,500+/month (or £1,500+)
- Active account for 3+ months
- eCommerce or Lead Gen business
Limited to 5 audits per month. Response within 48 hours.