Free tool
Google Ads budget calculator
Three numbers you already know, two numbers you need: the click price you can afford and the budget your goal actually requires. Calculated instantly, on the page, no email required.
$
leads
%
Result - transparent formula, no black box
$6,00
max CPC you can afford
$1.500
monthly budget for your goal
$49,3
per day (month = 30.4 days)
250
clicks needed per month
Formula: max CPA × conversion rate = max CPC · budget = max CPA × goal. Compare the max CPC with the real CPC in your industry: if the real CPC is higher, fix the page or the goal, not the budget.