SERP
📚BasicsSERP (Search Engine Results Page) is the page Google displays in response to a query — a mix of paid ads, organic results, AI Overview, and rich features.
Aliases: Search Engine Results Page · Stranica rezultata pretrage
What it is
The SERP (Search Engine Results Page) is the page Google shows in response to a query, and by 2026 it is no longer just a list of blue links but a mix of Shopping ads, Search ads, an AI Overview answer, and organic results. For an advertiser, the top 4 Search ad slots matter most, since they render above everything else on the page.
My take
On every account I run, the client's first reaction is seeing their ad sit above organic results they never paid an SEO agency to rank for - that spot on the SERP is bought per click, not earned over months of work.
Example
For a query like 'buy running shoes online', the user first sees a Shopping carousel, then 4 Search ads and an AI Overview answer - the first organic result often lands only in the seventh visible slot on the screen.
Read in depth
Google Advertising for Businesses →Related terms