https://www.slobodan-jelisavac.com/en/blog Guides, checklists and notes from the accounts I run - Google Ads Search, Shopping, Performance Max and ChatGPT Ads. en Thu, 10 Sep 2026 12:00:00 GMT https://www.slobodan-jelisavac.com/en/blog/google-ads-management-checklist https://www.slobodan-jelisavac.com/en/blog/google-ads-management-checklist Thu, 10 Sep 2026 12:00:00 GMT Optimization Why the Google Ads checklist you downloaded doesn't help, and what actually keeps an account healthy: rhythm per account, the 50-conversion threshold. https://www.slobodan-jelisavac.com/en/blog/chatgpt-ads-guide https://www.slobodan-jelisavac.com/en/blog/chatgpt-ads-guide Tue, 01 Sep 2026 12:00:00 GMT ChatGPT Ads ChatGPT Ads (OpenAI Ads) explained: where they're live, how to advertise step by step, real CPC numbers from independent tests, who it doesn't fit yet, and how much budget to test with. https://www.slobodan-jelisavac.com/en/blog/chatgpt-ads-vs-google-ads https://www.slobodan-jelisavac.com/en/blog/chatgpt-ads-vs-google-ads Tue, 01 Sep 2026 12:00:00 GMT ChatGPT Ads ChatGPT Ads and Google Ads catch buyers at different moments. Targeting, real CTR and CPC numbers with sources, measurement maturity, and how to combine. https://www.slobodan-jelisavac.com/en/blog/chatgpt-ads-europe https://www.slobodan-jelisavac.com/en/blog/chatgpt-ads-europe Tue, 01 Sep 2026 12:00:00 GMT ChatGPT Ads ChatGPT Ads are live across 31 European markets - without personalization. What context-only matching means for strategy, the DSA ad repository deadline. https://www.slobodan-jelisavac.com/en/blog/performance-max-audit-checklist https://www.slobodan-jelisavac.com/en/blog/performance-max-audit-checklist Sat, 29 Aug 2026 12:00:00 GMT Performance Max Performance Max audit checklist: 38 checkpoints across 8 groups — asset groups, feed quality, negative keywords, brand exclusions, and channel reporting. https://www.slobodan-jelisavac.com/en/blog/google-ads-budget-planning https://www.slobodan-jelisavac.com/en/blog/google-ads-budget-planning Sat, 29 Aug 2026 12:00:00 GMT Google Ads Google Ads budget in three phases (test, optimize, scale): the max-CPA formula, spend by phase, when to increase, and worked examples with transparent math. https://www.slobodan-jelisavac.com/en/blog/google-ads-api-reporting-gaql https://www.slobodan-jelisavac.com/en/blog/google-ads-api-reporting-gaql Sat, 29 Aug 2026 12:00:00 GMT Automation GAQL explained: query anatomy, search() vs searchStream(), 12 copy-paste Google Ads API reports, and the metrics/segments and micros traps that break queries. https://www.slobodan-jelisavac.com/en/blog/negative-keywords-list https://www.slobodan-jelisavac.com/en/blog/negative-keywords-list Sat, 29 Aug 2026 12:00:00 GMT Google Ads 400+ copy-paste negative keywords across 15 categories, with brand-safety and adult blocks plus a ready AI prompt to generate a custom list for your business. https://www.slobodan-jelisavac.com/en/blog/google-ads-api-authentication-guide https://www.slobodan-jelisavac.com/en/blog/google-ads-api-authentication-guide Sat, 29 Aug 2026 12:00:00 GMT Automation Google Ads API authentication explained: OAuth2 desktop vs. web flow, the 7-day refresh token trap, service account rules, and a table of common errors. https://www.slobodan-jelisavac.com/en/blog/google-search-campaigns-guide https://www.slobodan-jelisavac.com/en/blog/google-search-campaigns-guide Fri, 28 Aug 2026 12:00:00 GMT Search The complete 2026 guide to Google Search campaigns: the AI Max suite, September migration of broad match and ACA campaigns, intent-and-margin structure. https://www.slobodan-jelisavac.com/en/blog/demand-gen-guide https://www.slobodan-jelisavac.com/en/blog/demand-gen-guide Fri, 28 Aug 2026 12:00:00 GMT Demand Gen Demand Gen campaigns in 2026: where they show, what's new (view-through optimization, incrementality testing), who they make sense for, creative. https://www.slobodan-jelisavac.com/en/blog/merchant-center-feed-scorecard https://www.slobodan-jelisavac.com/en/blog/merchant-center-feed-scorecard Thu, 06 Aug 2026 12:00:00 GMT Google Shopping I scored a product feed across 34 attributes and got 33 out of 100. Run the same method yourself in half an hour, and see the five fixes that move first. https://www.slobodan-jelisavac.com/en/blog/ga4-audiences-ecommerce-framework https://www.slobodan-jelisavac.com/en/blog/ga4-audiences-ecommerce-framework Sat, 01 Aug 2026 12:00:00 GMT Tracking The complete GA4 audience framework for repeat-purchase ecommerce: all 25 lists with exact configuration, the naming convention, delivery thresholds. https://www.slobodan-jelisavac.com/en/blog/performance-max-vs-standard-shopping https://www.slobodan-jelisavac.com/en/blog/performance-max-vs-standard-shopping Sun, 19 Jul 2026 12:00:00 GMT Google Shopping Performance Max vs Standard Shopping in 2026: where PMax wins and where it burns you (brand cannibalization, CPC jumps), where Standard still wins. https://www.slobodan-jelisavac.com/en/blog/google-shopping-vs-search-campaigns https://www.slobodan-jelisavac.com/en/blog/google-shopping-vs-search-campaigns Sun, 19 Jul 2026 12:00:00 GMT Google Shopping Google Shopping vs Search campaigns for eCommerce: when to pick each, why Shopping has a lower CPC, when Search wins, and why the strongest accounts. https://www.slobodan-jelisavac.com/en/blog/google-api-access-guide-for-agencies https://www.slobodan-jelisavac.com/en/blog/google-api-access-guide-for-agencies Sat, 11 Jul 2026 12:00:00 GMT Automation Complete setup guide to Google API access for PPC agencies: Ads, GA4, Search Console, Tag Manager, Merchant Center, and Data Manager API. https://www.slobodan-jelisavac.com/en/blog/google-ads-api-basic-access-guide https://www.slobodan-jelisavac.com/en/blog/google-ads-api-basic-access-guide Sat, 11 Jul 2026 12:00:00 GMT Automation How to get Google Ads API Basic Access after September 9, 2026: brand verification, the Cloud Console request, and what Basic actually includes. https://www.slobodan-jelisavac.com/en/blog/offline-conversion-import-b2b https://www.slobodan-jelisavac.com/en/blog/offline-conversion-import-b2b Mon, 06 Jul 2026 12:00:00 GMT Tracking Make the Google Ads algorithm learn from closed deals instead of form fills: GCLID vs Enhanced Conversions for Leads, setup for HubSpot. https://www.slobodan-jelisavac.com/en/blog/google-ads-consultant-cost-2026 https://www.slobodan-jelisavac.com/en/blog/google-ads-consultant-cost-2026 Mon, 06 Jul 2026 12:00:00 GMT Google Ads A transparent cost breakdown: junior freelancer $250-500/mo, senior consultant $800-2,500/mo ($150-250/hr), agency $600-2,500+ plus % of spend. https://www.slobodan-jelisavac.com/en/blog/how-to-choose-google-ads-consultant https://www.slobodan-jelisavac.com/en/blog/how-to-choose-google-ads-consultant Mon, 06 Jul 2026 12:00:00 GMT Google Ads 12 vetting questions to ask a Google Ads consultant or agency before signing: who actually works on the account, account ownership, tracking. https://www.slobodan-jelisavac.com/en/blog/poas-vs-roas https://www.slobodan-jelisavac.com/en/blog/poas-vs-roas Mon, 06 Jul 2026 12:00:00 GMT Metrics POAS (Profit on Ad Spend) = profit ÷ spend. Why a 4x ROAS can still be a loss, break-even math, practical implementation (feed, custom columns). https://www.slobodan-jelisavac.com/en/blog/google-ads-account-takeover-checklist https://www.slobodan-jelisavac.com/en/blog/google-ads-account-takeover-checklist Mon, 06 Jul 2026 12:00:00 GMT Audit Switching Google Ads agencies? What to verify BEFORE you cut ties (account ownership, access, history export) and exactly what to do in your first week. https://www.slobodan-jelisavac.com/en/blog/product-feed-serbian-ecommerce https://www.slobodan-jelisavac.com/en/blog/product-feed-serbian-ecommerce Sat, 04 Jul 2026 12:00:00 GMT Google Shopping Product feed guide for Serbian eCommerce: 8 required attributes, title optimization, custom labels for bidding, feed delivery by platform. https://www.slobodan-jelisavac.com/en/blog/merchant-center-serbia-setup https://www.slobodan-jelisavac.com/en/blog/merchant-center-serbia-setup Fri, 03 Jul 2026 12:00:00 GMT Google Shopping Google Merchant Center setup guide for the Serbian market: account creation, verification, product feed attributes, feed delivery methods. https://www.slobodan-jelisavac.com/en/blog/google-ads-audit-checklist-serbia-2026 https://www.slobodan-jelisavac.com/en/blog/google-ads-audit-checklist-serbia-2026 Sat, 09 May 2026 12:00:00 GMT Google Ads Audit A concrete 50-item checklist for auditing Google Ads accounts in Serbia. 10 categories with real examples - eCommerce, B2B, lead-gen. Scoring system. https://www.slobodan-jelisavac.com/en/blog/ga4-google-ads-integration https://www.slobodan-jelisavac.com/en/blog/ga4-google-ads-integration Sun, 26 Apr 2026 12:00:00 GMT Tracking Complete 7-step GA4 + Google Ads integration guide for 2026: link property, import key events as conversions, Primary/Secondary setup, Consent Mode v2. https://www.slobodan-jelisavac.com/en/blog/what-is-roas https://www.slobodan-jelisavac.com/en/blog/what-is-roas Sun, 26 Apr 2026 12:00:00 GMT Metrics What is ROAS (Return on Ad Spend)? Formula: ROAS = Revenue ÷ Spend. Interactive calculator, break-even ROAS by margin, what counts as a good ROAS, ROAS vs POAS and 6 ways to improve it. https://www.slobodan-jelisavac.com/en/blog/microsoft-ads-vs-google-ads-comparison https://www.slobodan-jelisavac.com/en/blog/microsoft-ads-vs-google-ads-comparison Sun, 19 Apr 2026 12:00:00 GMT Strategija Microsoft Ads vs Google Ads in 2026: market share, CPC differences, when to use which platform, LinkedIn targeting advantage. From 2 years running a UK skincare brand on both platforms simultaneously. https://www.slobodan-jelisavac.com/en/blog/smart-bidding-guide https://www.slobodan-jelisavac.com/en/blog/smart-bidding-guide Sun, 19 Apr 2026 12:00:00 GMT Optimizacija Smart Bidding strategies in Google Ads 2026: 6 strategies (Maximize Conversions, tCPA, tROAS, more) with decision tree, conversion volume requirements. https://www.slobodan-jelisavac.com/en/blog/google-ads-for-ecommerce-serbia-2026 https://www.slobodan-jelisavac.com/en/blog/google-ads-for-ecommerce-serbia-2026 Tue, 14 Apr 2026 12:00:00 GMT eCommerce Data-driven Google Ads eCommerce strategy for Serbia 2026: 110.6M internet purchases, €3.61B market, 34% growth, top categories and tactics. https://www.slobodan-jelisavac.com/en/blog/google-ads-updates-2026 https://www.slobodan-jelisavac.com/en/blog/google-ads-updates-2026 Mon, 13 Apr 2026 12:00:00 GMT Google Ads All major Google Ads changes in 2026 in one place. Shopping launch in Serbia, AI Max Text Guidelines, PMax Channel Performance, Editor 2.12. Updated monthly. https://www.slobodan-jelisavac.com/en/blog/youtube-advertising-guide https://www.slobodan-jelisavac.com/en/blog/youtube-advertising-guide Mon, 13 Apr 2026 12:00:00 GMT YouTube Ads Complete YouTube advertising guide for 2026: 6 ad formats, targeting options, costs (CPV benchmarks), and strategies for eCommerce and B2B. https://www.slobodan-jelisavac.com/en/blog/google-shopping-serbia-2026 https://www.slobodan-jelisavac.com/en/blog/google-shopping-serbia-2026 Thu, 09 Apr 2026 12:00:00 GMT Google Shopping Google Shopping Ads launches in Serbia in the second half of 2026 (Q3 or Q4) and across Croatia, BiH and Slovenia in Q4 2026. Full guide with 15-step. https://www.slobodan-jelisavac.com/en/blog/ctr-guide https://www.slobodan-jelisavac.com/en/blog/ctr-guide Tue, 24 Mar 2026 12:00:00 GMT Google Ads What is CTR (Click-Through Rate) in Google Ads? Formula, benchmarks by campaign type, diagnosing low CTR, and tactics to improve it. https://www.slobodan-jelisavac.com/en/blog/responsive-search-ads-guide https://www.slobodan-jelisavac.com/en/blog/responsive-search-ads-guide Sat, 14 Mar 2026 12:00:00 GMT Google Ads Responsive Search Ads framework with 7-8 headlines instead of 15, angle-based slot distribution, testing and optimisation. Guide backed by State of PPC. https://www.slobodan-jelisavac.com/en/blog/how-to-start-google-ads https://www.slobodan-jelisavac.com/en/blog/how-to-start-google-ads Sun, 01 Mar 2026 12:00:00 GMT Google Ads How to start Google Ads from scratch? Step-by-step beginner guide - campaign types, budget, keywords, and common mistakes. Everything you need before. https://www.slobodan-jelisavac.com/en/blog/google-ads-vs-meta-ads https://www.slobodan-jelisavac.com/en/blog/google-ads-vs-meta-ads Wed, 11 Feb 2026 12:00:00 GMT Google Ads Google Ads vs Meta Ads: comparison by intent, CPC, conversion rates, and ROI. When to use which and how to combine them for maximum results. https://www.slobodan-jelisavac.com/en/blog/google-ads-mistakes https://www.slobodan-jelisavac.com/en/blog/google-ads-mistakes Tue, 27 Jan 2026 12:00:00 GMT Google Ads Optimization 20 most common Google Ads mistakes that cost money — from poor structure, through bidding errors, to missed opportunities. Check if you're making any of them. https://www.slobodan-jelisavac.com/en/blog/why-google-ads-not-working https://www.slobodan-jelisavac.com/en/blog/why-google-ads-not-working Tue, 27 Jan 2026 12:00:00 GMT Google Ads Google Ads spending budget but no results? 12 most common reasons campaigns fail and concrete solutions for each problem. https://www.slobodan-jelisavac.com/en/blog/google-ads-ecommerce-vs-b2b https://www.slobodan-jelisavac.com/en/blog/google-ads-ecommerce-vs-b2b Tue, 27 Jan 2026 12:00:00 GMT Google Ads Google Ads for eCommerce vs B2B: key differences in campaigns, targeting, bidding, and measuring success. Choose the right strategy for your business. https://www.slobodan-jelisavac.com/en/blog/google-ads-audit-checklist https://www.slobodan-jelisavac.com/en/blog/google-ads-audit-checklist Tue, 27 Jan 2026 12:00:00 GMT Google Ads Audit Free 100+ point Google Ads audit checklist for 2026, plus a downloadable Excel/Google Sheets template. Find wasted spend — tracking, Smart Bidding, negatives, PMax. https://www.slobodan-jelisavac.com/en/blog/google-ads-keyword-guide https://www.slobodan-jelisavac.com/en/blog/google-ads-keyword-guide Tue, 27 Jan 2026 12:00:00 GMT Google Ads Keywords What separates Google Ads keywords that bring paying customers from those that just drain your budget. Match types, intent classification. https://www.slobodan-jelisavac.com/en/blog/negative-keywords-guide https://www.slobodan-jelisavac.com/en/blog/negative-keywords-guide Tue, 27 Jan 2026 12:00:00 GMT Google Ads How negative keywords actually work in Google Ads: match type behavior, 5 methods for finding them, a tiered organization system, and the mistakes that. https://www.slobodan-jelisavac.com/en/blog/quality-score-guide https://www.slobodan-jelisavac.com/en/blog/quality-score-guide Tue, 27 Jan 2026 12:00:00 GMT Google Ads Google Ads Quality Score guide — what it is, how it's calculated, and proven tactics to improve it. Lower CPC and improve ad positions. https://www.slobodan-jelisavac.com/en/blog/remarketing-guide https://www.slobodan-jelisavac.com/en/blog/remarketing-guide Tue, 27 Jan 2026 12:00:00 GMT Google Ads Learn how to launch Google Ads remarketing campaigns that bring back visitors and reduce CPA. Guide with segmentation, strategies, and real examples. https://www.slobodan-jelisavac.com/en/blog/how-much-does-google-ads-cost https://www.slobodan-jelisavac.com/en/blog/how-much-does-google-ads-cost Mon, 26 Jan 2026 12:00:00 GMT Google Ads Google Ads costs $0.50-$5 per click on average - but your real spend depends on industry, competition, and goals. Actual CPC data across 10+ industries. https://www.slobodan-jelisavac.com/en/blog/google-advertising-for-businesses https://www.slobodan-jelisavac.com/en/blog/google-advertising-for-businesses Mon, 26 Jan 2026 12:00:00 GMT Google Advertising Complete Google Ads guide for businesses. 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Guide based on real results. https://www.slobodan-jelisavac.com/en/blog/google-shopping-guide https://www.slobodan-jelisavac.com/en/blog/google-shopping-guide Mon, 26 Jan 2026 12:00:00 GMT Google Shopping Complete guide to Google Shopping campaigns: product feed optimization, campaign structure, and bidding strategies for better ROAS. https://www.slobodan-jelisavac.com/en/blog/google-ads-agency-vs-freelancer https://www.slobodan-jelisavac.com/en/blog/google-ads-agency-vs-freelancer Mon, 26 Jan 2026 12:00:00 GMT Google Ads Google Ads agency vs freelancer vs in-house team: detailed cost comparison ($300-$3,000+/mo), pros and cons, and a decision framework. How to pick. https://www.slobodan-jelisavac.com/en/blog/conversion-tracking-guide https://www.slobodan-jelisavac.com/en/blog/conversion-tracking-guide Mon, 26 Jan 2026 12:00:00 GMT Google Ads Poor conversion tracking is the #1 reason Google Ads campaigns fail. 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